SABRE Awards North America 2021

May 11, 2021

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SABRE Awards North America Virtual Ceremony 2021

The SABRE Awards is the world's biggest PR awards programme, dedicated for more than 20 years to benchmarking and celebrating the best public relations campaigns, agencies and people from across the globe. In 2021, the spotlight falls on the industry's remarkable resilience and ability to drive change amid unique challenges. 

This year’s North American SABRE Awards competition once again generated more than 2,000 entries, with the finalists selected by a jury of almost 50 industry leaders.

While perennial honorees Ketchum and Weber Shandwick led the way, a mix of global and midsized agencies also achieved impressive success in this year’s competition: clients of Edelman and M Booth received nine nominations apiece; Allison+Partners, Finn Partners and FleishmanHillard notched eight finalists.

“We saw some outstanding work from across North America in 2020,” said Paul Holmes, who chaired the SABRE jury. “The Covid pandemic obviously impacted the public relations business, but it did nothing to diminish either the generation of big, bold ideas of the creative execution of campaigns. This quality of work was surely a factor in the resilience of the business, and its strong performance at the end of last year and beginning of this.”

The 2021 North American SABRE Awards ceremony will take place on Tuesday May 11. We will open the broadcast at 6:00pm ET and the virtual ceremony will  begin at 6:30pm ET.

The show will honor SABRE Award winners, Agencies of the Year, Best Agencies to Work For and Outstanding Individual Achievement Award recipients.