Sophia Costabal

KitchenAid Small Appliances : Senior Manager - Brand Experience & Advocacy
Senior Manager - Brand Experience & Advocacy, KitchenAid Small Appliances

Sophia Costabal is the Senior Global Marketing Manager at Whirlpool Corporation with a focus on KitchenAid Small Appliance, Brand Experience & Advocacy. An integral part of the team and rising star within Whirlpool, Sophia defines the Desired Consumer Experience, creating frameworks for Global PR & Influencer Marketing, Partnerships, Community and Advocacy. 

In the seven short years Sophia has been with Whirlpool, she has led numerous programs, excelling in a variety of functions throughout the organization including roles in Product and Brand Marketing within the LATAM & US regions and the Global Category teams.

Prior to joining Whirlpool, Sophia aggregated a wealth of experience across a variety of industries including  travel & tourism with Sandals Resorts Inc, agriculture with Costa Farms and fashion & jewelry with Movado Group Inc.

Sophia resides in Miami, and in her spare time, manages and represents Hamilton Barkley, her Scottie turned influencer.