Iman Jefferson

Buick, GMC and Cadillac/General Motors: East Region Communications Lead

Iman Jefferson is an award-winning expert communications strategist focused on intersecting brand and corporate worlds to deliver disruptive and purpose-led strategies that elevate brand reputation and consumer consideration.

As the automotive industry continues to undergo a revolutionary shift, Iman plays a pivotal role in developing strategic messaging and storytelling opportunities for General Motors’ iconic brands Buick, GMC and Cadillac. As head of East Region communications for Buick, GMC and Cadillac, Iman manages communications and executive positioning for initiatives and experiential efforts focused throughout the east region generating positive coverage, brand awareness and increased market share. A passionate advocate and promoter for issues on Diversity, Equity and Inclusion, Iman is the appointed DEI brand communications lead for all GM U.S. automotive brands.

In her previous role with GM, Iman led communications for Maven Car Sharing and Urban Mobility, where she managed communications for external and executive communications for Maven’s new products and services such as its peer-to-peer car sharing and city station market expansions in cities like New York, Chicago and Toronto.