The 2021 Innovation Summit North America charts the future of influence and engagement, while also celebrating cutting edge work.
The Innovation Summit challenges conventional wisdom, breaks new ground & inspires new heights of creativity.
The Summit features some a high-profile mix of senior global communicators, markETers and thinkers.
PRovoke North America Summit place on 24 Feb 2021 as a virtual event. Sessions will begin at 9.30am ET and finish at noon.
The IN2 SABRE Awards will bring togETher the winners from events in the Americas, the EMEA, and US to celebrate the world's best PR campaigns.
The SABRE Awards ceremony, including the IN2 SABRE Awards, will start at 5pm ET. We will open the broadcast at 4:30pm.
Imagine if you could use artificial intelligence (A.I.) to accurately predict the likelihood of landing a media placement before you pitched it? Join Aaron Kwittken, chairman of KWT Global, Forbes and DRUM contributor, host of podcast Brand on Purpose, and founder and CEO of PRophet -- the first-ever A.I.-driven platform for the PR community to help predict media interest, sentiment and spread before a story is pitched – along with IBM VP of Corporate Communications Sarah Bruning Meron, and renowned author and New Yorker contributor John Seabrook, for a lively and provocative discussion exploring the role of A.I. in the modernization of media relations and media relationships. Will these relationships be replaced by robots? Probably not, but in an industry rooted in interpersonal relationships and strategic storytelling, human connections are being redefined – even if not entirely obsolete – as the PR discipline evolves to keep pace with its peers using a full martech stack to improve performance. A.I. will soon be essential to predicting how best to pitch the right story to the right reporter at the right time.
ProphetFounder and CEO
IBMVP, Corporate Communications
Author of The Song MachineStaff Writer at the New Yorker
09:30 - 09:35 // Welcome and Introduction with Speaker: Aarti Shah
09:35 - 10:05 // Fresh Perspectives on Influence and Innovation with Moderator Diana Littman, Tom Pompei Speaker(s): Sophia Costabal, Iman Jefferson
10:05 - 10:35 // The ESG Frenzy and What You Need To Know with Moderator Paul Holmes Speaker(s): Alison DaSilva, Charlotte West
10:35 - 10:45 // Break
10:45 - 11:15 // Robots Won’t Take Your Job… But A.I. Can Now Help You Perfect Your Pitch with Moderator Aaron Kwittken Speaker(s): Sarah Bruning Meron, John Seabrook
11:15 - 11:30 // Can Great Communication Lead to Better (Digital) Health Outcomes? with Moderator Aarti Shah Speaker: Jim Weiss
11:30 - 12:00 // How a Global Pandemic Revolutionized the Delivery of Health Care with Moderator Aarti Shah Speaker(s): Dr. Geeta Nayyar, Terri Sanders, Jim Weiss
12:00 - 12:30 // How the Disrupted Public is Re-Positioning a Role for Public Affairs with Moderator Paul Holmes Speaker(s): Daniel Schwarz, Jake Sherman
12:30 - 13:00 // How Leaders Are Innovating in Real-Time to Lead With Purpose with Moderator Diana Marszalek Speaker(s): Molly McKenna Jandrain, Hannah Peters
13:00 - 13:05 // Closing with Speaker: Aarti Shah
17:00 - 18:00 // Innovation SABRE Awards North America 2021
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