Jay Wang

USC Center on Public Diplomacy: Director

A scholar and consultant in the fields of strategic communication and public diplomacy, Jay Wang is Director of the USC Center on Public Diplomacy and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors. Dr. Wang has written widely on the role of communication in the contemporary process of globalization. He is co-editor of the newly published book Debating Public Diplomacy: Now and Next, and the author of Nation Branding at the World Expo: Shaping China’s Global Imagination and several other books. He serves on the editorial board of the International Journal of Communication. At the USC Center on Public Diplomacy, he has led successful partnerships on research and training with a wide range of organizations on topics, including soft power in global affairs, U.S. public diplomacy and national security, digital advocacy, and public diplomacy performance and evaluation.