Erin Lanuti

Omnicom Public Relations Group: Chief Innovation Officer

As OPRG’s Chief Innovation Officer, Erin Lanuti is responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and commerce. Prior to OPRG, Erin spent nine years at Publicis, driving integrated marketing and digital transformation across MSLGROUP and Performics. She developed and scaled a suite of global performance marketing solutions including Conversation2Commerce, a solution that linked PR to a measurable business impact across brand lift and sales. She has been awarded “Innovator of the Year” by the International Business Awards, “Digital 40 over 40” by Campaign Magazine and added to the prestigious “Innovator 25” by the Holmes Report.