Bill Imada

IW Group: Founder, Chairman and Chief Connectivity Officer

About the fim: Founded in 1990, IW Group, Inc. is a marketing and communications firm that specializes in reaching the growing multicultural market in the United States. The agency prides itself in the ability to provide timely strategic counsel and deliver quality results for the corporations and organizations it represents. With offices in Los Angeles, San Francisco and New York, IW Group’s capabilities include advertising, public relations, corporate and community relations, events marketing, partnership marketing programs, market research, interactive, social media and cultural awareness training

About Bill Imada - Bill, co-founder and chairman of IW Group, has worked alongside some of the top companies in the U.S., including Coca-Cola, McDonald’s, Southern California Edison, Walmart Stores, Walt Disney Imagineering, Warner Bros., Wells Fargo and many others. As a specialist in multicultural and generational marketing, Bill is one of the leading experts in reaching diverse consumer and B2B markets. He’s active in civic and community affairs and serves on more than seven boards and advisory councils. Bill remains committed to all that he pursues and believes that the best work comes from people who care about what they are doing. A coffee fanatic, he spends his spare time searching for coffee roasters wherever he travels.