Aarti Shah

Provoke Media: Chief Product Officer/Executive Editor
Aarti oversees several products within PRovoke Media's portfolio of editorial and events, including the Innovator 25 - North America, the Influence 100 and the Innovation Summit San Francisco, among others. She has leadership roles across the Holmes Report's global portfolio including for news, features and events. More recently, she has taken on additional responsibilities overseeing the company's revenue generating initiatives. 

Prior to joining PRovoke Media, Aarti spent three years at the tech PR boutique March Communications working on clients across the US, Europe and Asia. This experience gives her invaluable perspective into the tumult the PR industry is now experiencing, especially when it comes to modernizing services/offerings against client demands. Before this, she spent three years as PRWeek’s West Coast bureau chief, leading the publication’s breaking news and coverage of the Silicon Valley PR scene.

As a journalist, she has also spent time covering military policy and affairs in Washington DC, as well as contributing features to Inc Magazine, Austin-American Statesman, North Carolina’s News & Observer, among other publications.