Data as Superpower: How to Transform and Elevate the Communications Function

  • 26
  • 10
  • 21

26 October 2021

11:20 AM

The amount of data generated last year was estimated to be the equivalent of each human on earth generating 1.7 MB of data -- per second. As data about target audiences continues to grow at an explosive rate in 2022 and beyond, it poses a real opportunity to transform and elevate the communications function within the organization and the larger space shared with advertising and marketing. Explore the shifting role of data analytics in communications, the possibilities emerging from tying earned media to business outcomes, and the type of structural and mindset shifts communicators need to make to adopt more data-driven approaches to demonstrating business value and alignment with their organization’s overarching business goals.

Moderator and Speakers

25 Oct 2021

26 Oct 2021

27 Oct 2021