Sunil John

Founder of Asda'a BCW: President of BCW – Middle East

Sunil John is the Founder of ASDA’A BCW and President – Middle East of BCW (Burson Cohn & Wolfe), the region’s leading PR consultancy. He is on the global board of BCW a top three global PR agency. He also leads Proof Communications, a specialist digital and design firm, and PSB Research ME that offers research-based consultancy for campaigns in the region. At the heart of the public relations business in the Middle East for over 25 years, Sunil founded ASDA’A in 2000 and has shaped its growth into the benchmark public relations consultancy in the Arab world, advising governments, multinationals and global & local companies. In 2008, WPP Group acquired majority stake in the firm.

Sunil has been the driver behind the annual ASDA’A BCW Arab Youth Survey, a unique thought leadership initiative started in 2008 and today, is one of the most widely cited pieces of public opinion research on the region by media and policymakers across the world.