Joe Lipscombe

Memac Ogilvy: Regional Director of Content Strategy, PR & Influence, MENA
Joe Lipscombe is Memac Ogilvy’s first Regional Director of Content Strategy. He is responsible for driving and delivering the agency’s key differentiator of producing intelligent, informed, multi-format, omni-channel stories that significantly impact long-term brand growth. He assumed the role after successfully launching and growing the UAE’s multi-format content and influence team, growing it from just himself in 2015 to a fully fledged team of 13 by 2019.

In his current role, Joe is focused on growing the capabilities of the region’s strategic content offering, driving business through creative campaigns and storytelling, and inspiring clients and colleagues with his unique point of view and philosophy.

Within this, Joe leads, and has lead, on original neuroscience and behavourial science research, thought leadership, and training for clients and colleagues. His inquisitive and curious approach to brands and briefs means there’s no such thing as a normal idea — he believes in the power of compelling storytelling as a business driver and is relentless in his quest to deliver award-winning work to all Ogilvy brands. He is a member of The One Club for Creativity and a Cannes Gold Lion winner in PR.

A British-trained journalist, Joe has reported for Sky News, Bloomberg Businessweek, Forbes, multiple national newspapers and several other television stations. As well as war and politics, Joe was a global tech reporter for a number of years, trotting the globe covering the largest IT and tech conferences for two years. He is a two-time published author, including the extended essay, The Art and Science of Better Storytelling.