About PRovokeMENA

PRovoke Media’s Regional Summit Series are a global network of events that explore the innovation and disruption that continue to redefine influence and engagement. Launched in 2014 as the IN2 Innovation Summit, our PRovoke Media Regional Series now features events across North America, Europe, the Middle East, Asia, Africa and Latin America.

The fourth Middle East Summit will take place virtually on 3 March 2021, ahead of the PRCA MENA Awards on the same evening. As with our previous events, the PRovoke MENA Summit will again seek to generate inspiring discussions on the future of marketing and communications, featuring next level speakers from the corporate and agency worlds.

Since launching in San Francisco, the series has encompassed major conferences in London, Beijing, Shanghai, Hong Kong, Berlin, Johannesburg, Chicago, New York, Mexico City, Singapore and Sao Paolo. Speakers have included some of the sharpest minds from the media and marketing worlds, including Levi’s Kelly McGinnis, YouTube star Jamal Edwards, Unilever’s Sue Garrard, Lenovo CMO Arthur Wei, Microsoft’s Andrew Pickup, Facebook’s Michelle Klein, Emirates Group’s Valerie Tan and senior journalists from Re/Code, The Guardian and the New York Times.

We aim to build on the remarkable success of our first three Middle East events by charting the future of the region’s communications world, focusing in particular on how tomorrow’s brands, talent, technology and campaigns are reshaping the public relations landscape before our eyes.

The events will take place virtually and will be focused on the theme of Reset, reflecting the
profound changes that are gripping the sector following 2020’s dramatic upheavals. PRovoke Media’s virtual events are widely considered to be best-in-class, combining our signature flair for insight with a digital platform that encourages interaction from across the region and beyond.

A handpicked roster of senior in-house speakers will lead discussions, along with some of the brightest minds from the agency world, the latter drawn from our sponsor partners. The
half-day conference will be led by PRovoke Media founder/chair Paul Holmes and CEO/editor-in-chief Arun Sudhaman.