Creativity Eats Culture

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24 June 2021

09:45 AM

PRovoke Media

We’re living through tumultuous, polarising times, with enormous cultural, societal, political and environmental shifts underway, even before the pandemic, that are having a fundamental effect on how businesses and organisations show up in the world.

So what’s the role of creativity in this landscape? Can big creative ideas and creative campaigns really make a difference in breaking down borders, erasing taboos and reflecting diverse cultural nuances?

And – with so many Cannes Lions-winning campaigns over recent years being focused on the most serious and earnest of topics and problems – when times feel heavy, is there still a role for humour and levity in creative execution?

Moderator and Speakers

24 Jun 2021