Too Cool for School?

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24 June 2021

10:40 AM

Celebrity, cool and cultural relevance are not tokenist or superficial; they are fundamental to the success of purpose campaigns.

From Marcus Rashford’s campaign to end child hunger to Grenfell Athletic healing the wounds of a community, the currency of cultural cool carries significant clout.

W Communications Rachel Friend, Scott Dimbleby, and Ian Loughlin, share their approach from an array of Award-winning campaigns, how they work with partners to get to the heart of issues and collaborate with celebrities and cultural activists to build powerful purpose-driven platforms. 

With examples from Unilever, Grenfell, Hey Girl, Children’s Society and CALM, they demonstrate how harnessing cultural authenticity is key to delivering the impact that changes attitudes and changes lives.

Moderator and Speakers

24 Jun 2021