Polka Yu

BCW: Managing Director, Integrated Communications, APAC

With 15 years’ experience in public relations, Polka leads the Integrated Communications practice for BCW Asia Pacific. In this role, she focuses on the strategic planning and execution of large scale cross-market global campaigns, in which research, creative technology, digital communications and traditional PR are all integrated to maximize the impact on the target audience.

She also leads the global communications outreach for Honor, a consumer sub-brand of Huawei, as well as overseeing communications for Midea, a Fortune 500 Technology company from China. In this role, she oversees integrated communications campaigns across APAC and Europe, spearheading a network team covering New York, London, Paris, Berlin, Frankfurt, Milan, New Delhi and Hong Kong. 

Polka is also a specialist in helping foreign multinationals enhance their brands across China, and also Chinese companies going global.

Polka was previously Market Leader of Burson-Marsteller South China (Guangzhou, Shenzhen, and Chengdu). Earlier in her career she worked at Ruder Finn, Beijing.

She has worked in the UK, Beijing, Shanghai, Guangzhou, and Hong Kong and is fluent in English, Mandarin and Cantonese.