Julian Buckeridge

H+K Strategies: Head of SMARTER™ Thailand

As the agency lead for SMARTER™ (H+K’s behavioral communications model) at Hill+Knowlton Strategies Thailand, Julian Buckeridge oversees the development and spearheading of communications strategies and creative execution, working with account leads as well as clients to design and implement behavioral interventions that shape audience outcomes.

His experience has seen him consult senior management and leaders in the technology, engineering, financial services, pharmaceutical, property and F&B sectors on behavioral and market research, brand development, stakeholder mapping, integrated corporate and consumer marketing communications, as well as crisis and issues management.

Julian also leads stakeholder and employee engagement workshops; presentation skills; media spokesperson and crisis training sessions across APAC for clients including BMW, Danone, Diageo Moet Hennessy, Facebook, Frasers Property, Huawei, Lazada, Sanofi-Aventis, Shell and UOB (Thailand).

Prior to joining Hill+Knowlton Strategies, Julian worked as an independent consultant across Asia-Pacific after several years with Australian agency Taylor & Grace, where he directed campaigns for multinational and local clients as well as the not-for-profit sector, including the Human Rights Arts & Film Festival.