The Empowered Patient – A Way to Improve Health Outcomes or A Recipe for Confusion and Conflict?

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15 September 2021

02:40 PM

As COVID-19 has exemplified, people are more than capable of researching difficult topics like the pros and cons of vaccines, and make informed choices based on their newfound knowledge. Like never before, patients are taking an active role in dictating their treatment choices and management plans.

What has given rise to this empowerment? How can healthcare brands and providers better support patients in their transformation? As communicators, how can marketers ensure that patients can easily access accurate and helpful information?

Join us as Weber Shandwick’s Windcy Chan leads a panel of experts from across APAC’s healthcare sector through the many ramifications and best approaches to connecting with today’s empowered patients.

Moderator and Speakers