PRovoke Media's Asia-Pacific Summit & SABRE Awards charts the future of influence and engagement, while also celebrating cutting edge communications work.
PRovoke Media's Asia-Pacific Summit & SABRE Awards will seek to generate inspiring discussions on the future of marketing and communications.
The hybrid conference is expected to begin at 1.30pm HKT/SGT and finish by 6pm.
The Summit features some a high-profile mix of senior global communicators, marketers and thinkers.
The Asia-Pacific SABRE Awards benchmark and celebrate the best public relations work, agencies and individuals across the fast-changing region.
The SABRE Awards ceremony, including the IN2 SABRE Awards, will start at 7pm HKT/SGT, with the broadcast opening at 6.30pm.
Finalists for the 2021 Asia-Pacific SABRE Awards, which are being held virtually on 15 September.
Behavioural science helps us better understand human behavior and, more specifically, how people make decisions. When applied to the art of communications, it has the power to deliver campaigns that truly understand and positively influence people on business and public interest issues. Culture is a significant driver of consumer behavior, with social norms often guiding audiences to automatic, instinctive actions. While communications strategies often consider local market insights, leveraging these specific cultural habits through behavioural interventions and triggers can play a significant role in the long-term success of a campaign. By implementing targeted but globally applicable processes – message testing, optimized timings, and the most appropriate messengers – behavioural science can help optimize cultural nuances and shape powerful messaging that drive change in local consumer behaviours.
Join Julian Buckeridge, Head of SMARTER at Hill+Knowlton Strategies Thailand, and Jules Norton Selzer, Corporate Relations Director for Diageo Moët Hennessy Thailand, as they explore how behavioural interventions can be used to help global brands optimize cultural insights to drive effective local market campaigns. Drawing on theory and best practice, this session will look at how different cultural preferences, beliefs and priorities can affect the impact of brand messaging, and how smarter initiatives are helping educate and influence consumer behaviours.
H+K StrategiesHead of SMARTER™ Thailand
Diageo Moët Hennessy (Thailand) Corporate Relations Director
01:20 - 01:30 // Registration & Introduction
13:30 - 14:20 // Risk & Reputation in the Activist Era with Moderator Arun Sudhaman Speaker(s): Penny Davis, Genevieve Hilton, Charles Lankester
14:20 - 14:40 // How Behavioral Science can Help Global Brands Optimize Cultural Nuances for Local Campaign Success with Speaker(s): Julian Buckeridge, Jules Norton Selzer
14:40 - 15:15 // The Empowered Patient – A Way to Improve Health Outcomes or A Recipe for Confusion and Conflict? with Moderator Windcy Chan Speaker(s): Andrew Chidgey, Rachel Lee Puah, Kylie Park
15:15 - 15:35 // Kachizukuri PR — How Can Brands Show their Commitment to the Market? with Speaker: Masahiro Makiguchi
15:35 - 16:10 // Asia’s Rise and the Coming Global Attitude Adjustment with Moderator Arun Sudhaman Speaker(s): Amy Chang, Douglas Dew, Azmar Sukandar
16:10 - 16:45 // The Future of ESG with Moderator Arun Sudhaman Speaker(s): Mark de Silva, Mary Leung, Patrick Yu
16:45 - 17:20 // The Great Resignation with Moderator Sarah Crawshaw Speaker(s): Dawn Chia, Bhavna Satyanarayan, Liz Weselby
17:20 - 17:40 // Making Measurement Matter with Speaker: Andrew Nicholls
17:40 - 17:45 // Closing Remarks
17:45 - 19:00 // Cocktail Reception
19:00 - 20:30 // 2021 Asia-Pacific SABRE Awards
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