About PRovoke Asia-Pacific Summit

Launched in 2014 as the IN2 Innovation Summit, our PRovoke Regional Summit Series
now features events across North America, Europe, the Middle East, Asia, Africa and
Latin America. The eighth Asia-Pacific Summit & SABRE Awards will take place as a
hybrid event on 15 September 2021, combining an in-person Hong Kong venue with
state of the art digital streaming to worldwide attendees. The events are supported by
the Asia-Pacific Association of Communication Directors (APACD).

As with our previous events, the PRovoke Asia-Pacific Summit will generate inspiring
discussions on the future of marketing and communications, featuring next level speakers
from the corporate and agency worlds. This year’s Summit is focused on the theme
of ‘Reset’ reflecting the fundamental changes occurring across society, business and
government — and what they mean for corporate and brand communicators.

Since launching in 2014, our Asia-Pacific Summit has featured names such as Lenovo
CMO Arthur Wei, J&J global analytics head Jyoti Jain, HSBC’s Jessica Lee, GE’s Rachana
Panda, Emirates’ Valerie Tan, HKEx’s Tori Cowley, Tiffany’s Helen Zhou, P&G’s Nancy Liu
and Temasek’s Stephen Forshaw, along with senior comms and social media executives
from such companies as Nike, McDonald’s, Google, Ikea, Diageo, Huawei, Siemens, SAP,
Standard Chartered, Philips and Tata.

The event will also feature the virtual Asia-Pacific SABRE Awards ceremony during the
evening of the 15th. The hybrid conference is expected to begin at 1.30pm HKT/SGT and finish by
6pm, while the virtual Asia-Pacific SABRE Awards ceremony will take place from around
7pm onwards.

*Please note that mainland China users will require a VPN due to video streaming restrictions.